How We Raise Awareness
What is Everyman doing to raise awareness?
Everyman runs a variety of campaigns, initiatives and adverts to raise awareness of testicular and prostate cancer. Below are a few of our best examples.
Everyman Male Cancer Awareness Month
Each June Everyman runs an awareness month, which is a time of heightened awareness and fundraising activity.
Everyman awareness adverts
Each June Everyman also launches its annual advert during the awareness month, which in the past has starred Rachel Stevens, Robbie Williams, Frank Skinner and Dermot O’Leary. (Read more about our adverts). Everyman’s tongue-in-cheek approach to a serious subject has helped to spread the message to many men and their partners.
When Everyman launched the Rachel Stevens testicular cancer awareness advert in June 2005, the dedicated website received over 750,000 visitors within the first two weeks! View Rachel's advert.
Keep Your Eye on The Ball
Keep Your Eye on The Ball was set up over five years ago by the Everyman Campaign, The Football Association and The Professional Footballer’s Association to raise awareness of testicular and prostate cancer within the football community.
The campaign was set-up in response to several high profile players such Alan Stubbs (Everton), Jason Cundy (Ex Chelsea and Tottenham) and Neil Harris (Millwall) being diagnosed with testicular cancer.
Through the power of football, the campaign aims to raise vital awareness to a huge number of men, which can ultimately save lives.
